ABOUT ME

Iʼm a growth-driven marketing leader with 12+ years building and scaling FMCG, Website hosting, SaaS, and digital commerce brands across Indonesia. From launching new platforms to turning established businesses into growth engines, I bring a mix of strategy, creativity, and execution that consistently delivers measurable impact.

Throughout my career, Iʼve led cross-functional teams to achieve double-digit client growth, scaled user acquisition across new markets, and built marketing systems that connect brand storytelling with performance results. My approach blends customer insight, data, and experimentation ensuring every campaign is both innovative and commercially effective.

What drives me is transforming how brands connect with people. Whether mentoring teams, opening new markets, or architecting digital funnels, I thrive in high-growth environments where marketing isnʼt just a support function, itʼs the engine of business transformation.

Outside of work, I’m an advocate of life-work harmony. You’ll often find me cycling through the city or countryside, headphones on, chasing the next great bite—or idea. Because I believe creativity lives not just in brainstorms, but in the in-betweens.

Driving brand transformation through performance marketing, creative leadership, and strategies that connect people with businesses at scale.