About Me

Data-Driven Marketing Creative and Strategist | Individual Cyclist | Wacky Tunes

I’m a curious observer turned strategic creator, with 12+ years of hands-on experience in marketing and brand communication. My journey in marketing has been a gateway to my love for breakthrough ideas—where communication, design, and technology converge to create meaningful brand experiences.

My core expertise lies in Integrated Marketing Communication (IMC)—driven by a creative compass and anchored in strategy. I bridge the gap between insight and imagination, blending analytical thinking (left brain) with visual storytelling and creative ideation (right brain). Whether I’m leading campaigns, crafting narratives, or directing visual concepts, I believe great ideas aren’t given—they’re earned.

With a background in art direction and storytelling, I bring brands to life through multi-channel thinking, ensuring every message hits with clarity and creative impact. From building awareness to driving conversions, I understand how to map creativity to objectives that matter.

Outside of work, I’m an advocate of life-work harmony. You’ll often find me cycling through the city or countryside, headphones on, chasing the next great bite—or idea. Because I believe creativity lives not just in brainstorms, but in the in-betweens.